Marketing companies are increasingly relying on generative AI, with the majority using it on a monthly basis and a significant portion using it weekly. Leaders in the industry, like Adobe and IBM, are adopting generative AI to improve content creation, personalization, and customer interaction.
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Amazon has developed new generative AI tools to create personalized shopping recommendations for customers, such as the Fashion Explorer tool powered by LLMs. These tools utilize machine learning, deep learning, and natural language processing to enhance the marketing strategies of the company, leading to improved customer engagement and satisfaction.
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