Marketing 12/18

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How Gen AI and Analytical AI Differ — and When to Use Each

Marks & Spencer applies AI to clothing and home segment merchandising

AI use among marketers and what the best are doing differently

Omnichannel Lens Delivers Richer Insights Drawn From Behavioral Science and AI to Drive Precise, Personalized Messages Across Channels

Here’s how Frontier used AI to revive its ailing B2B business

The Role of AI in Digital Marketing: Revolutionizing Strategies for Success

How some companies are using AI agents: McKinsey for client onboarding, insurer Nsure to handle customer requests, and Accenture to support its marketing team (Jo Constantz/Bloomberg)

We’ve come a long way from RPA: How AI agents are revolutionizing automation